MadHappy’s production manager used a vendor that we use and we began a dialogue. They asked if we would be able to help produce a signature style for them that involved a zig zag stitch on the hood. This was our introduction to working with them.

Deliver samples on hoodies with zigzag stitch. Once approved, produce mass production of hoodies plus various other styles. Project includes various processes from custom dyes, prints, 3-D embroidery and cut and sew pieces.

Creating this ombre gradient effect required a specific methodology. Once we cut and sew the piece, we create a pantone specific dye bath. Using a precise technique, the fabric is dipped in the dye repeatedly, each time the fabric is submerged less and less in the dye to create a smooth ombre finish.

In order to achieve this detail, we joined the hood together via overlock stitching. We then take the outer edge of the hood and carefully embroider the zigzag pattern.

To create this piece we had to use 2 different printing methods. The main bodice and parts of the sleeve used a spot color printing method. Then we used a process printing method to execute the face artwork on the sleeve which involves using overlapping halftones to reproduce the appearance of a specific color, without having to create multiple screens.

Collection was sold out

We were able to meet deliverables which include the zigzag embroidery and process printing method.

One of the pieces we made was a flagship product in their mental health awareness initiative. Two of the styles we produced are part of their classic line which are still being produced and sold to this day.